Wednesday, March 9, 2011

Forum Marketing Can Become Addicting

Forum marketing is a great means of marketing if it is done correctly. However, it can be the financial equivalent of stepping on a land mine. Forum marketing basically shows your expertise and helps your build a reputation. That is, if you do it the right way. On the other hand, doing it incorrectly will only reflect your lack of expertise and turns your name into mud.

Once you have decided which forums you will use, go through their rules and regulations. Each forum’s rules and regulations are different. Many have banned topics, and some allow advertisements while others do not. So the first thing to do is learn the rules of the road because not following the forum’s rules will terminate your profile. Furthermore, even if allowed you should not advertise through your posts or comments. Rely on the signature to promote you and your business.

Before you start actually posting go thoroughly through the forum’s contents once. Reading through the forum will give you a good idea about what the forum is all about and the best way to approach it. Trying to barge in will have a negative impact within the forum and that is one land mine you surely want to avoid.

Always remember that along with newcomers the best known brains in the online marketing industry are also posting on these forums. So, before you post something on a given topic or try to comment on a post make sure you have the necessary expertise to comment. If you do not have the necessary knowledge and shoot from the hip then at best you will be ignored, or at worse, experienced marketers will call you to task and that will certainly ruin your reputation.

There is nothing wrong in creating a little controversy in these forums. I sometimes acquire some of my best and most successful business ideas from such forum topics which have created some form of argument among the ranks, but understand that this is entirely different than being called a fraud. This means if you are called to task then you should be ready to back up your argument with evidence.

Therefore, comment when you can help someone with a problem, otherwise keep mum. The objective of forums is all about helping each member with a common goal. If you can provide help then go for it because whether good or bad, the reputation you create on the forums will be synonymous with you throughout your online career in internet marketing.

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