Tuesday, April 27, 2010

Why Paying For Traffic Is a Smart Move

There are many success stories you will hear about businesses making good online. The trouble is, there are maybe a tenfold or even a hundredfold of stories that contradict theirs. Many have unsuccessfully launched an online business but only a handful of them actually succeed.

Is this luck? That is even more remote. It takes good business sense as well as a lot of help and team effort, but most importantly, it is the eagerness to succeed, the determination to learn, and the willingness to invest a lot of hard work and some money.

The Very Basic

Like Neo, traffic is “The One”. Without traffic, all your effort would just go to waste. Every business needs customers. Without them you wouldn’t have anyone to sell your products to. In the internet world traffic is the walk-in customer. The more traffic you have the more people you would be able to sell your products to.

But like any business, including the brick-and-mortar ones in every corner building or in the mall, not everyone that goes in will buy, but the greater the number that do come in to browse your merchandise, the greater number of people that will buy your products. It is a simple and known fact.

But, how do you get traffic, traffic large enough that could make a small percentage of eventual buyers enough to make a good profit? Many big companies generate traffic of tens of thousands a day and a measly ten to fifteen percent actually buys, but that small percentage is enough to provide them with good business.

Many of these success stories get their traffic from paying others. Yes that’s right; you have to spend money to make money. Advertising is the key. The more people who know your site exist; the more people would of course go to your site. That’s just common sense.

While there are many ways to get advertising for free, these ways generally do not generate the same high volume as those methods that are paid. These paid advertisements include advertising schemes by Google and Yahoo.

The Value of Searches

The search will be the easiest and fastest medium in finding what a person needs on the internet. Search engines have been very popular because they provide a vital service to many people. They are free and easy to use. With this popularity, they get many visitors and clicks that they are the most common sites people go to. It is easy to understand why so many companies would pay to advertise through search engines.

Search engines provide information to millions of users that visit each day. They provide links to many sites that a user may be looking for. If your site’s link pops up in the high ranks of the search results page, you get a better chance that they will go to your site. While search engine optimization is a cheaper and low cost way to get your site a high rank, paying for advertisements will ensure that you will be on the top ranks.

When you pay for advertisements, it is similar to paying for your traffic. Although it may not sound like such a good idea, the payoffs will tell a different story. When you pay for your traffic, you are guaranteed of a consistent traffic flow to your site. You will be less likely to go with an empty sales day.

Paying for your Traffic

Usually, you will be charged with the number of hits a link gets when your ads are clicked. This is called pay per click. For some search engines, you will be charged with the number of times your ad shows up when a certain keyword or keyword phrase is searched. It is imperative that you have good keyword content in your ad. There are many tools that aid you in using the right keyword for the right moment. Google’s Keyword Tool External is a good one.

All the money you spend in paying for your traffic will not be for naught. You will get an impressive boost in traffic which can also result in a boost in your sales figures. Paying for traffic would be a really good idea, and you will get all the benefits it has to offer.

Search Amazon.com for Paying For Traffic

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