The Effectiveness of Forum Marketing

Internet forum marketing is the kind marketing that allows you to promote your business through online discussion groups. It involves joining a forum similar to your business, and adding posts to the discussions as well as starting your own. However, you are not allowed to advertise or market directly through your posts as this is considered spamming.

After registering as a member of the forum you will be able to create your own signature file. Within this signature file you can hyperlink a keyword phrase back to your website, which when clicked can bring traffic to your site.

Five benefits of forum marketing include:

1. Always remember that by posting you are helping out someone. It is a great feeling to know when you are of help to the other people. If you believe in the rule of when you give then you receive then forum marketing is right for you.

2. You’ll get to learn a lot for free. You may not feel the urge to post yourself, but you can still read other’s posts. Just hanging out in forums will teach you a lot that can help you grow your business or promote your product.

3. You can get free advertising from your signature profile. People who read your posts will see your signature profile and possibly click on the link for your website. Passive traffic such as this is a great way to get sales.

4. Search engines will credit you for a back link when you link back to your website. Your site may be featured in the top 10 on Google because of the back links from forum marketing. Try to post regularly on forums several times a week, but don’t overdo it or you may be accused of spamming. Try a Google search, and you will get a large list of forums and discussion groups. Find the ones that have any sort of relevance to your business.

5. You could get ideas for articles to write on your blog by reading other posts. Forum members start discussions when they have questions or concerns about a particular topic, and a good question usually stimulates a lot of discussion. Because different people will bring different ideas to the discussion, such questions can be made into stimulating articles.

These are several great reasons to include forum marketing as part of your advertising strategies, so be consistent and reap the benefits.

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Forum Marketing Online

If you are serious about wanting to promote your website on the Internet, then promoting through forums is the best option. Most forums are easy to join and require no monetary deposit to be a member. Moreover, as a storehouse of information accessible to anyone, forums are an ideal way to go about advertising your web page.


Forums serve as social networking centers where topics are discussed and information is exchanged. Therefore, if one can search out a forum where discussions held are relevant to one’s own product or field, then that person’s chances of getting their website noticed and popularized would be increased. This means that using forums should be the first step towards establishing your identity on the Internet.

But remember as it is with all kinds of marketing, finesse is everything. Do not overdo anything in your enthusiasm. It is best to act calm and not seem like you are desperate to market your product. Such over eagerness is most often the surefire way of offending customer sensibility, leading to possible bans against your website with the allegation of spamming, not to mention through word of mouth zero sales of your product.

Therefore, it is better to leave frequent yet understated messages informing about what’s on offer or rather go to forums, which have questions put up regarding matters close to your product and then respond to them. So go and read the threads posted on the forum and figure out how best you can respond to queries and do that.

This is will help you build a customer base as soon as people on the forum trust you to be helpful and genuine. Once that is done, all you have to do is subtly lead them to your website and that is that.

This is an easy and profitable option for you because it is absolutely free and targeting a certain niche clientele is very easy. But try and avoid promoting your website on irrelevant platforms as it might hamper your reputation, not to mention possible bans against your website with the allegation of spamming. So do it casually and always follow up and enquire about whether or not the directed person found your website helpful.

This is a great way to get feedback, which will help improve your site, build client rapport, and woo new customers towards your site with show of attentiveness to their likes and dislikes. But finally the most important thing to keep in mind is that though beneficial for marketing, these platforms are for discussion, not sales. So be subtle and it will be a smooth sailing for you.