Saturday, September 4, 2010

5 Things to Consider When Publishing a Newsletter

Providing a newsletter for your opt-in list subscribers provides many benefits in terms of driving traffic to your website as well as increasing your site and company’s sales and profits. This marketing tactic will not greatly put a dent in your marketing budget, and it will also not require many man-hours in developing this project.

A newsletter allows you to inform the public about your company and products as well as your services. This way you can keep your subscribers posted and updated about what’s going on with your company. This also allows you to inform your readers about promotions and offerings. A newsletter will help you to remind your subscribers that you are still there and are willing to offer deals and services.

In addition, newsletters allow you to impress your subscribers. You will show your expertise and knowledge about the topic at hand as well as the many benefits you can offer. When you impress people, they become potential customers, and another great thing is that they can recommend you to their friends, colleagues and family. This could very well provide you will additional customers in the future.

If you do not have a newsletter for your site, then you should consider researching and learning how to publish one. It is not as easy as it seems, but if and when you get the right idea and process, it will be smooth sailing from there on. Take time to learn what you need to about getting your newsletter ready so you can attract subscribers and get traffic to your site.

Below are five things you should consider when you decide to start publishing your newsletter for your site.

1. Make sure the content of your newsletter pertains to and is closely associated with your business or theme of your site.

Do not dwell too much on what could be regarded as your field of expertise. You have started a site and your theme will always be something about which you are knowledgeable. For example, if you have a site that sells auto car parts, your newsletter must contain articles or content plus photos that pertain to cars, auto parts, and such. You may also include content about your company and your staff.

Remember that visitors of a certain site are there because they are interested in what your site has to offer. If they sign up for an opt-in list or for a newsletter this means that they want updates for that certain theme or subject. So be sure when you publish your newsletter that you are providing for the need of the subscriber as well as for their interests.

2. Ensure that you have well written informative and content rich articles.

Your articles will be the body of your newsletter, and it should excite your readers as well as provide information. Articles should be well written and checked for errors such as spelling and grammar so they will look professional and believable. Your clients’ trust to you and your newsletter is at stake.

3. Fact-check your articles.

Make sure you provide true facts and figures so that your reputation as an expert and knowledgeable in that field is not questioned. If you lose the trust of your subscribers, then they may unsubscribe from your newsletter. You will lose many potential sales this way.

4. Provide fresh, new articles that provide new information to your subscribers.

Publishing stale and old news in your newsletter tends to go noticed to people or subscribers who have already read and know about old news. They will lose interest because of this and will turn away before reading what is important, your ads. Subscribers may not read or even open any of your future newsletters; therefore, they will probably not visit your site and make purchases.

5. Never use copyrighted materials such as photos and articles.

This is outright plagiarism, and you may get into a lot of trouble for this. You can lose your business and get sued over copyright infringement. If you do not have the time to write your own articles, there are many willing and able professional article writers who can do it for you for a reasonable fee. Your investment in writing and publishing articles will be well worth it when you see your list build up and your traffic increasing.

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