Thursday, March 25, 2010

Three Quick & Easy Ways To Build A Profitable Opt-In List

After struggling for some time with your internet business, you finally realize that you need a good opt-in list.  You have read countless articles, sought expert advice, and have read many success stories of people creating a small fortune with opt-in lists, so you finally decide to have one of your own.  Then it happens.  You think know everything there is to know about opt-in lists and have followed the experts’ advice to the T, but you still are not able to make a profit.

In fact, you’re probably losing money.  You might have hired writers to help you out, or there are expenses you have incurred.  Even if you have a big list, only a very small percentage actually buys from you.  Therefore you are still losing money.  You’ll soon realize that after a few months when you see your statistics and sales figures.

So what could have possibly gone wrong?  Why have others succeeded when you have failed?  The most common mistake is that you jumped right in and chose a topic you think could be quite popular and would earn you money.  This is just not the case.  Just because you write to people on your list doesn’t mean they are going to buy instantly.

So here is some more advice.  For those who have started an opt-in list and have failed, you can rejuvenate your failed venture.  For those who are just starting, here are three quick and easy ways to build a profitable opt-in list.

First, get your customers to trust you and your products first.

Just launching your opt-in list would not make you an expert and a believable seller.  Write many articles first before you start an opt-in list.  Write about the topic you know and have started and have used for your site.  Try to write in forums first to gain knowledge about your customers, such as their wants and needs, and target those wants and needs.

Join forums from other sites as well.  Provide expert advice and recommendations.  When you feel that people trust you, you will be able to start your own opt-in list.  You can also build a customer base with other forum users.  Ask them to join your list.  Friends are always good customers.  Put a link on your site so that they may be able to see what your business is all about.

The truth is, money will only come when the consumers and subscribers believe in and trust you.  They want a product or service that will be worth their time and money.  People are not going to buy something you recommend if they do not know you.

Second, find a product or service that people want and need.

Although it may not be your forte, if you provide a product or service that you have researched and learned about well, you can carry that knowledge forward.  Invest your time, effort, and money so that you can sell what the buyers or subscribers on your opt-in list can use.

While it is true that it is best to sell something that you are interested in, not many people will have the same interest as you if you decide to sell something that is not entirely popular or profitable.  Do your research well, and you will see the profits come in.  Also provide your subscribers with promotional material that they can actually use to spread the word.

Finally, make friends with other opt-in list users.

This is beneficial especially if it is someone who has already launched a successful opt-in list.  These are people that have experience in this venture, and experience is still the best teacher.  While there are many articles available for you online to use, there is nothing like getting a first hand account from someone you trust.

Experienced opt-in list users will be able to tell you what to do and what not to do because they have gone through it.  While different situations occur for different people, the general concept can still be very helpful.  There are many things to avoid, and these people will be able to tell you which ones.

Building a profitable opt-in list just doesn’t happen overnight.  There are many preparations to make, and a lot of effort to be made.  Opt-in lists are built from scratch, so as your list grows, you should also maintain the quality of your list.  Keep it organized and manageable.  Acquire help if need be, but remember to make sure that your subscribers are happy and satisfied, and they will be willing to buy from you.

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