An opt-in list can be quite crucial to any website or internet based company. Even for a small venture such as a niche website, an opt-in list can make a world of difference plus add some extra income to your pocket. It is quite rare that you would see an e-commerce website, whether big or small, that does not have an opt-in list.
An opt-in list allows for a company to market their products and website through e-mail. With an opt-in list, a website and a subscriber consents to sending and receiving, respectively, a newsletter from your company. Through this, you can keep your subscribers in the loop of what is currently available on your website as well as what is soon coming out.
Because of the mutual consent between the two parties, any e-mail sent to the subscriber is not considered spam. There are a great number of successfully read promotional materials such as catalogs, newsletters, and such that are sent because the subscribers themselves have signed up for them, meaning, they do want to be sent those items.
Therefore, building a list is crucial, yet only a small percentage of website visitors actually subscribe to an opt-in list. Many people find promotional e-mails annoying, but if you provide a good newsletter or promotional material, you will see your list build and grow. You can also achieve this by having quality content on your website. If people like what they see and read on your website, then they surely would want more. Newsletters would be a way to attract them back to your site, so offer a little teaser or appetizer on your website if you will.
In addition to marketing your products and services, an opt-in list can also be used to earn extra profit. Not all lists can be used though. It would be good to first build a successful list with a huge number of subscribers. The more subscribers you have, the more money you can make. Here are seven ways to make money using nothing more than your opt-in list.
1. Place advertisements.
There are many corporations who will be willing to pay to put their banners and ads on a list with many subscribers. Selling or renting out lists is not a good idea, so rather than doing that, many companies would just rather place ads with lists that have a huge subscriber base. Your newsletter could be placed with many ads and each one spells money.
2. Affiliate with other companies that are similar or somehow related to the subject of your website.
In this instance, other companies provide links and brief descriptions of their products and services. With each click made on the link that directs or leads a subscriber from your list to their site, the company will pay you. This P4P or pay for performance.
3. Make deals with other companies by asking for a small percentage of sales done through your list.
With each sale that comes from your list and has gone there because of your newsletter, the partnering company will pay you a small percentage of your sales. The more purchasers, the more you earn.
4. You may also get products from other websites on a consignment basis to sell to your list through your newsletter.
Place descriptions, articles, and photos of the product in your newsletter. For those who do buy from you, you can order the product from the other site and sell it to your buyer.
5. Sell e-books or a compilation of your articles to your opt-in list.
Manuals and how-to articles are in great demand. Many people will be willing to shell out money to gain knowledge about a certain topic and subject. With your existing list trusting your expertise in that area, an e-book could be offered and sold or used as an incentive.
6. Create a network out of your list.
Get people to invite more people to view your website and subscribe to your list. The larger your list, the more people who will be able to click on your links and affiliate links as well as make your advertisement income higher.
7. Subscribers are willing to pay for information from whom and that they can trust and rely upon.
Use your list to get more and more people to subscribe to you as well as browse your website. Lastly, you can use your list to earn money by making them your partners. Your list will be the bloodline of your growth and increase.
See how with these 7 ways of just using your opt-in list that you can make money? With so many products out there as well as so many product creators that you do not know who to trust, subscribers getting to know you by being part of an opt-in list can reduce a lot of skepticism. Plus, for you the website owner, getting sales is more guaranteed this way than relying on a traffic exchange site where your website’s visitors are only trying to earn credits, or relying on pay to click sites where these visitors are only viewing your website so they can earn a few cents.
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